|
|
Advanced Hair Studio Sales Tactics
Take a look at the picture above. It's only one of many such pictures you'll see associated with Advanced Hair Studio. Just take a real good look at the before and after pictures. What do you think? A great result, right? I'll be the first to tell you that the results produced by Advanced Hair Studio are fantastic.
Now take a look at the pictures below:
...and then...
You can see how they use the wet-hair and dry-hair pictures can't you? And it works. It really does. The treatment you see in the first picture at the top of the page and the two above are different treatments but I'll explain more about that later. It's important to know that you are going for a treatment and the only thing that will stop you is price. A really good company will do all they can to work with you because let's be realistic, not everyone can afford to pay out a few thousand for a treatment. You might hesitate at the beginning thinking that it's just out of your price range. These guys are trained to see that split second hesitation. It's all in your facial expressions. Everything you do says something; how you sit, where you look, how you fidget, how you breathe. It may seem like something straight out of your favourite detective series but once you know what you're looking for it's actually pretty easy.
Now let's use this scenario: You've noticed your hair is thinning and you've been to see a consultant and he has surmised that you suffer from male pattern baldness. So you've seen the pictures and watched the videos and he's given you a price of £4000 for your required treatment. The required deposit is £1000 but even still the price of the treatment is just above what you had budgeted. He tries all he can to convince you that it's worth it (and it is for a great result) but you still leave without signing up for anything. Here's what he'll do. He'll wait maybe a week and give you a call with an offer. He'll say something like this.."We had a client signed up for the same procedure but he pulled out because of financial difficulty. The deposit is non-refundable and we're willing to offset his deposit against your treatment so all you have to pay is £3000." What do you think? It's a simple but effective method and the majority of people will go for it. It sounds better spinning the non-refundable deposit than just offering to take £1000 off the price. £1000 is still a lot of money.
How about laser? Well I've seen laser treatments sold for £1500 for six months and I've also seen it sold for £4000 for six months. Quite a difference. If you ask me, the client who paid £4000 was more desparate to cure his thinning hair than the other guy. How do they get you to sign up? Well, first, laser treatment is a perfectly good treatment usually used for those with thinning hair or the early stages of male pattern baldness. Second, Advanced Hair Studio is a hair clinic. They would rather sell you a treatment like strand-by-strand than laser. You'll hear the phrase "If you start now..." They say if you start now you can complete the treatment in six months. You usually go once a week for six months. When people hear "If you start now..." it usually signifies urgency. If you leave it longer your hair loss will only get worse. Which is true. But what happens if you are recommended a year's treatment? Nothing is the answer. There isn't really any difference. With six months laser treatment you go once a week for six months (as previously stated) and for a year's laser treatment you go ONCE EVERY TWO WEEKS. Their most powerful selling tools are the pictures which are all genuine. No fakes there. What you see are past clients who have agreed to be photographed. Some of them may even have gone on to work for Advanced Hair Studio.
|
